SOCIAL MEDIA
All Nippon Airways
In February 2024, we launched a comprehensive rebrand and elevation of All Nippon Airways' (ANA) social media presence. This initiative focused on creating platform-tailored content to promote ANA's brand and significantly expand its audience, reach, and engagement. Our strategy leveraged engaging graphics, dynamic Reels, compelling video series, and a strategic, trend-focused social approach. My responsibilities include overseeing the delivery of 20 pieces of content monthly, encompassing diverse formats such as carousels, Reels, and curated User-Generated Content (UGC).
INSTAGRAM: @allnipponairways, 520K followers | FACEBOOK: All Nippon Airways, 2.2M followers | TWITTER/X: @flyana, 156.1K followers
Our initial step involved rebranding the feed, ensuring it perfectly captured ANA's premium, eccentric, and colorful identity.
This rebrand included custom shapes directly inspired by ANA and Japan, such as a cherry blossom, an airplane window, and ANA's signature logomark.
By leveraging traditional patterns, we introduced compelling interest and depth into the designs.
We selected editorial typefaces that convey both premium elegance, through an elevated serif, and playful modernity, with a condensed sans serif.
How the feed came to life:
Featured reels:
Shot on camera
Shot on iPhone
Art Direction: Jeannie Leary, Hannah Quick
Social Strategy: Kayle Scott, Mike Grady
Motion, Editing and Graphic Design: Zoe Durham