For All Nippon Airways (ANA), I spearheaded the production of a six-part documentary series showcasing the rich cultural heritage and meticulous artistry of diverse Japanese locals. The series featured a sake maker, confectioner, tea ceremony master, DJ, calligrapher, and lantern maker. We immersed viewers in their daily lives, highlighting their profound dedication to their craft through an engaging and visually nostalgic style. My responsibilities included pitching the original concept, co-developing the creative treatment, and overseeing all post-production, including editing and color grading.

This series gained over 8 million views and 180k likes on Instagram alone.